Audience

The target audience for our opening sequence will be 15+ due to the inclusion of street/knife crime, as films such as Adulthood, Turning Point (Short UK Knife Crime Film) are rated at 15. There is a big demand for this target market due to teenagers are more likely to go to the cinema due to the amount of free time they have and that ticket pricers are cheaper for their age group compared to adult tickets. Street crime films are also popular in this age group as it is a viewpoint of urban life which attracts young viewers. The video below is of Turning Point (Short UK Knife Crime Film) which was uploaded to YouTube and has been given a PG rating by its up-loaders, this shows that even young audiences can see this due to the fact that there is no swearing or shown violence.