Thursday 14 March 2013

Opening Sequence Titles and Credits Analysis

The Film Sherlock Holmes uses an interesting style for its titles and credits. The text is accompanied by  selected clips (some of which are related to each other, e.g. Clip of character and the credits are for its actor) which are then inked onto a page. This is relevant for Sherlock Holmes as it is a famous novel, this creates the effect that the film is making reference to the novel. The order of the credits are; Director, Screenplay composers, Producers, Editor and lastly the main actor before the title appears. After this the remaining actors are then listed, followed by the casting manager, music producers, costume designer, visual effects supervisor, film studio, production companies and lastly the director.
The titles and credits for films tend to generally follow this patter whilst some making some minor changes to the order of it to better suit their sequence. I will take this order into account when making the credits for my opening sequence and apply it so that the credits are in an order that makes sense.

Audience

The target audience for our opening sequence will be 15+ due to the inclusion of street/knife crime, as films such as Adulthood, Turning Point (Short UK Knife Crime Film) are rated at 15. There is a big demand for this target market due to teenagers are more likely to go to the cinema due to the amount of free time they have and that ticket pricers are cheaper for their age group compared to adult tickets. Street crime films are also popular in this age group as it is a viewpoint of urban life which attracts young viewers. The video below is of Turning Point (Short UK Knife Crime Film) which was uploaded to YouTube and has been given a PG rating by its up-loaders, this shows that even young audiences can see this due to the fact that there is no swearing or shown violence.

Editing Credtis

Today during academic mentoring I made the final adjustments on the credits which involved; splitting up the actors names throughout the sequence in the order that the characters appear, adding last names to the credits for the actors and lastly rotating the credits and adding shadows to superimpose them into the scene. This was all achieved in Adobe Premier's title creator/editor.